Friday Fashion: Golf Streetwear

Now more than ever, fashion brands are working to erase the reputation that has plagued golf for so long through the introduction of streetwear in golf to appeal to a larger audience. Popular streetwear brands like Nike and Adidas have a long history in the golf arena, therefore, the transition to some of their most popular and iconic footwear collections to suit the needs of golfers seems to have been a simple one. The streetwear golf fashion market is already quite large and gradually getting larger allowing space for other brands than the aforementioned to connect with this new and engaging golf audience.

Birds of Condor is one of the newer brands exploring the streetwear market. Self-described as “Young modern golf – Rolling greens since ‘16”, this brand has its roots in the surf and music culture and provides a fresh alternative to the mainstream golf worlds.

Malbon Golf is another brand exploring the streetwear market with the mission of introducing the sport to the youth because golf is not at its peak. With a pristine little shop in the fashion district of Los Angeles, Malbon Golf is more than just a shop to pick up the latest co-branded streetwear golf gear also housing a full-size swing simulator in-store available to anyone for lessons or a quick 18 holes.

The transition to streetwear is even more evident this week at the PGA TOUR Championship with world no. 1 ranked golfer Brooks Koepka revealing the golf-ready version of the Off-White x Nike Air Max 90. It has yet to be announced whether Nike will be releasing the Off-White golf shoe soon but the buzz generated from the announcement during the FedEx Cup Finale is a clear sign that golf streetwear is here to stay. Check out some of the latest TRENDYGOLF arrivals in golf streetwear.