Many of the most successful figures in sports are well aware of their strengths and weaknesses.
While intensive focus on key areas to improve will ensure any weaknesses are minimized, there is also a strong argument for sticking to what you know best and maximizing your strengths.
Effectively, that’s what Nike decided when they recently ended their venture into the field of golf equipment.
Their clubs and golf balls were never considered weak. Leading Tour players are still using the existing equipment, which suggests it still ranks highly at the sharpest end of competitive golf.
But after adjusting their sights to a market they know inside out, Nike has shown renewed vigor with their latest range of apparel and footwear.
On a similar note, here at TRENDYGOLF, we also prefer to play to our strengths with carefully-selected brands which epitomize quality, design and performance. Those factors are there in abundance with a forward-thinking brand such as Nike.
As worn by so many of the world’s leading players – including the likes of Rory McIlroy and Jason Day – Nike ensures the boundaries are constantly being pushed in terms of technology and style ideas.
In Nike’s case, sticking to what they know best can be viewed as something of a contradiction.
After all, what they do best is innovation – introducing new ideas for others to follow.
Among their stand-out pieces from the new autumn/winter 2017 range is the Aeroreact Polo Slim Wolf Grey ($90), with a striking contrasting color scheme and breathable fabric, which adjusts to your body temperature.
Another piece, which is sure to attract is the Dry Polo Slim Print White ($85) featuring a bold diagonal, but also boasting the technical properties and the blade collar.
Nike’s golf footwear collection also continues to impress with the Air Zoom 90 IT NGT Golf Shoe Wolf Grey/Vachetta Tan ($175), the Lunar Control Vapor Golf Shoe Blue Jay/Solar Red ($175) and the Course Classic Golf Shoe White ($100) among the highlights.