In celebration of its 10th anniversary, TRENDYGOLF USA announces the opening of its first pop-up store, TRENDYGOLF LIVE, in the La Brea Fashion District of Los Angeles, CA on March 9th, 2020.

American Rag Cie

In collaboration with the iconic institution and mainstay of worldly fashion, American Rag Cie; TRENDYGOLF has partnered with premium brands to provide customers a unique in-store shopping experience featuring exclusive release golf fashion apparel and accessories, VIP styling, as well as click and collect shopping.

World renown fashionista and businessman, American Rag Cie Founder and CEO Mark Werts continues his role as "a unifier of activities of many people" with the partnered effort with TRENDYGOLF, one of golf's largest online retailers. The ethos of TRENDYGOLF LIVE is the creation of a must-see golf destination residing at the intersection of golf and fashion. Today's golf styles have shifted towards more streetwear than traditional attire from the past, the method in how these brands and products are presented to the public also needs a facelift. Insert TRENDYGOLF LIVE.

TRENDYGOLF LIVE is a result of inspiration and admiration of retailers such as American Rag Cie, Dover Street Market, KITH, and Supreme -- each having curated one-off shopping experiences and truly unique fashion destinations on the in the heart of cities across the world. Some of golf fashion's biggest names will be represented in the pop-up shop during the 5-month installation from March 2020 to July 2020, covering golf's four major championships.

Premium Brand Partners

The products offered in-store will consist of limited release apparel from brands, including a Ralph Lauren Golf Bear collection scheduled to drop exclusively at TRENDYGOLF LIVE; limited-edition golf footwear featuring Nike Air Jordans and G/FORE footwear and more. In addition to each brand area, TRENDYGOLF LIVE will feature an Interactive Golf "KICKS LOUNGE" offering the largest in-store selection of limited edition and custom golf shoes. The "HEAT ROOM" will spotlight merchandise from new and upcoming brands within golf and fashion.

American Rag Cie will house an interactive display from March 1st to March 21st to promote and drive awareness to TRENDYGOLF LIVE, located at 128 S. La Brea Ave, Los Angeles, CA 90036 open daily from 10am - 6pm. Over the 5-month activation, TRENDYGOLF LIVE will host special events around golf and fashion's significant events, including product launch parties, designer/tour player meet and greet experiences.

TRENDYGOLF does not just target just the most fashionable golfer; it is an institution that wants to bring the latest designs from the trendiest designers around the world to the forefront of fashion, both on and off course. For additional information, please contact Kenneth Patterson II ([email protected]).