Second-generation eyewear category leaders founded Electric in 2000. It is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Their extensive line of award winning sunglasses are designed and tested in California, and made in Italy with the highest quality materials possible.
Their golf collection is world class quality, with construction and eye protecting technologies to reduce glare on the ocean and in the snow to work for the course. Electric hits the mark when it comes to balancing form and function, progressive aesthetics and minimalistic ideas.