Adidas is combining sport and street culture once again, but this time through iconic and versatile products built with the golfer in mind. In early December, Adidas Golf launches a limited-edition capsule - Collection 0 - that will push boundaries on the definition of what performance apparel can look like on the golf course.
Designed in collaboration with teams across the Adidas network, Collection 0 marks a new beginning for golf style. As golfers are looking for more of a blend across lifestyle and performance when it comes to apparel, this collection speaks to the possibilities of what that can be.
Specifically, this limited capsule intertwines golf and streetwear through lifestyle silhouettes that speak to the traditions of the Adidas brand. It breaks down preconceived perceptions of golf fashion by introducing versatile, stylish and street-inspired pieces that incorporate the best performance materials. What’s left are modified golf silhouettes that have more of a lifestyle look and feel.
“Golfers today expect to find apparel that provides them with everything they would need on the course – stretch, lightweight, moisture-wicking fabrics, protection from the sun, etc. – but they also expect to find unique elements of style and versatility within those pieces,”
said Dylan Moore, senior creative director, Adidas Golf.
“We wanted to give them that, so we looked to our DNA as a brand for inspiration and met with designers from other categories to get additional insights. The result was this unique capsule that had the perfect blend of golf with sport and street culture."
While this collection is exclusive, Adidas will continue to shape and redefine golf style by infusing the latest materials into lifestyle-inspired designs.The limited-edition collection features a crew sweatshirt, jacket, polo shirts, shorts and trousers. Take a look at exclusive looks from the Adidas Collection 0 photo shoot conducted by TRENDYGOLF in Venice Beach.