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Nike Air Jordan x Travis Scott Golf Shoes Launch Event
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FIELD DAY HAS ARRIVED
A new kind of golf brand, built for purists. Now on TRENDYGOLF.
Rooted in heritage, designed with intention, and made for the modern gentleman golfer, Field Day Sporting Co. is the latest brand to join TRENDYGOLF’s curated lineup.
Founded by Patrick Keegan, Field Day is more than a brand, it’s a philosophy. Inspired by a bygone era of simplicity, elegance, and analog charm, Field Day reimagines classic menswear silhouettes with modern fabrications and refined functionality. Their ethos is simple: bring timeless style back to the course without compromising comfort, construction, or character.
What began as a general store in Keegan’s hometown of Morris, Illinois - complete with a bar, barbershop, and curated menswear -has evolved into a golf brand that taps into the feeling of simpler times. Think Blackwatch plaid, herringbone textures, and garments your grandfather would have proudly worn, updated with performance fabrics and a tailored edge. As Keegan puts it, “We don’t want you to look as comfortable as you actually are.”
Field Day’s Spring 2025 collection offers a sharp, era-less sensibility grounded in heritage patterns and softened by spring tones - pale yellow, blush pink, and sky blue - that nod subtly to the season’s most iconic tournament in Georgia. The brand's craftsmanship is backed by ethical production in certified B-Corp factories, and its story is powered by passion, independence, and an unwavering belief in slow, meaningful growth.
For those who still believe in looking sharp on and off the course, and want to feel something while they do it.
Field Day Sporting Co. is a return to form.
read our Q+A with the founders below
Q+A WITH FOUNDER Patrick Keegan
What inspired the creation of Field Day Sporting Co.?
PK: Field Day in the dictionary would read, “a day devoted”, or “a day at play”—we’re tapping into this era of simpler times. The tech-free days when menswear was more prevalent in our game. When you didn’t wear specific gear for the activity, but you still looked sharp doing it.
Could you share the story behind the brand's beginnings?
PK: Field Day was launched in November 2021 as a men’s general store in my hometown of Morris, Illinois. We curated lifestyle goods, elevated accessories, grills, e-bikes—you name it. It’s also a gathering space with a bar and barbershop. My mom calls it my Christmas list in every size.
My dad was a PGA pro in this little town for 30 years, and my mom a kindergarten teacher. Kristen and I launched the Field Day brand in 2024 because something was missing. The golf market had leaned too far into prints and polyester. I wanted tailored menswear with performance—something I could wear on course and off.
Who is Field Day for?
PK: Guys of all ages. It’s not too fast for my dad and grandpa, but has just enough edge for a 32-year-old fashion designer to get a fit off.
What sets Field Day apart in the golf apparel space?
PK: Heritage menswear patterns, structure, and sophistication. Spring 2025 is built around Blackwatch plaid, herringbone, and houndstooth. Menswear patterns are undefeated.
What’s the core design philosophy?
PK: We’re creating “provisions for purists.” It’s about honoring tradition while tapping into modern tech. A lot of golf shops carry a sea of sameness—Field Day cuts through that.
What’s the creative process like behind a collection?
PK: It’s chaotic but fulfilling. We’re a team of 5. I’m pouring drinks at our in-store bar, measuring tuxedos during wedding season, and building the brand behind the scenes. It’s a lifelong dream—so I’ve got a decade of ideas chambered.
How do you stay innovative while still rooted in tradition?
PK: We’re reinterpreting the greatest hits. You might not look like you’re wearing performance gear, but you’ll feel it. That’s the surprise.
What values drive the brand?
PK: We have no investors, no shareholders—just controlled growth and people we love. My sister recently joined as Director of Sales. This is personal.
Tell us about your materials and production.
PK: We work with certified B Corp factories with ethical, sustainable practices. Our factory in Peru runs on solar, recycles water, and even offers yoga to workers. That matters.
What experience do you want people to have with Field Day?
PK: It’s a feeling—like the golden age, the wonder years. My old boss John Ashworth used to say he sold a philosophy, not a product. I want to do the same.
What’s next?
PK: We’re proud of our partnership with the Western Golf Association and the Evans Scholars Foundation. Our next initiative launches in July, and it’s close to the heart. We believe in doing good where we can actually see it make a difference.
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A launch event that positively disrupted the $130 billion sneaker industry…
On a rainy Friday morning in the heart of Soho, London, golf enthusiasts and sneaker-heads gathered at Pitch Golf for a one-of-a-kind event that shook the sneaker industry. The Nike Air Jordan 1 Low x Travis Scott Golf Shoes event was like no other; with only 2,000 pairs available worldwide, 72 fortunate invitees gathered at Pitch Golf for their chance to purchase these ultra-limited shoes. This unique gathering aimed to ensure these super exclusive shoes would end up on the feet of genuine golfers rather than resellers. The event has set a new benchmark for exclusive sneaker releases.
AN INVITATION WORTH ITS WEIGHT IN GOLD
The buzz surrounding the TRENDYGOLF Nike Jordan x Travis Scott Golf Shoe launch event was palpable, with participants traveling from all corners of the UK, with one dedicated enthusiast flying in from Dublin at the crack-of-dawn to be a part of this exclusive launch. To secure an invitation, participants had to enter an online draw where only 72 lucky individuals were selected, at random, to attend.
EARLY START, HIGH STAKES
The event kicked off at 9:30 AM, and the 72 lucky invitees were welcomed with a non-alcoholic beverage to set the tone for a day of golf and style. The location, Pitch Golf, in the heart of Soho, London, was the perfect setting for the event. The day’s main attraction was the golf simulation challenge, and it came with a twist. Each guest was given two attempts to drive a golf ball over 200 yards on the simulator; success in this challenge was the golden ticket to purchasing a pair of the highly sought-after Nike Air Jordan x Travis Scott Golf Shoes. This unique entry requirement was a clever strategy to ensure the shoes ended up in the hands (or on the feet) of true golfers, thwarting resellers and ensuring they were appreciated by those who would wear them on the course.
“I’ve never been so nervous to hit a drive and I’ve played some huge courses in front of crowds” - Event Attendee
STYLE ON DISPLAY - A SUCCESSFUL DAY
Whilst the main attraction was the chance to own the coveted Nike Air Jordan x Travis Scott Golf Shoes, attendees didn’t disappoint with their own footwear choices. The event showcased a striking display of limited-edition sneakers, including the Nike Air Max ‘97 Sean Wotherspoons, the Nike SB x Air Jordan 4s in Pine Green, and various limited-edition Nike Jordans to support the cause.
The event proved to be a resounding success, thanks in large part to the efforts of Pitch Golf for hosting as well as everyone who attended. The idea of the 200-yard drive challenge successfully kept resellers at bay, ensuring that these exclusive sneakers would find their way to true golfers who would proudly sport them on the course. The event’s success didn’t go unnoticed, live-streaming on the TRENDYGOLF Instagram allowed an even broader audience to reap in the atmosphere without attending.
GLOBAL REACH
In the lead-up to the event, the buzz had already reached a global scale, with coverage from publications such as COMPLEX, Sneaker News, Golf Monthly, USA Today, HYPEBEAST, and Yahoo Sports. Prior to the launch, the event caught the attention of major media outlets. The likes of The Sole Supplier, The Drop Date, and The Wall Street Journal were all in attendance for further coverage of this one-off event. The occasion showcased the growing convergence of golf and streetwear cultures whilst demonstrating the power of community and passion in these subcultures.
“TRENDYGOLF as a retailer has positively disrupted the sneaker industry with this concept” - The Sole Supplier Representative
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The TRENDYGOLF Nike Air Jordan x Travis Scott Golf Shoe launch event was a resounding success, celebrating the fusion of golf and sneaker culture. It provided a unique opportunity for genuine golfers to get their hands on an ultra-exclusive shoe whilst showcasing their passion and style for the game of golf. The event was more than just a shoe launch; it was a celebration of the culture that unifies style, sport, and authenticity. For those lucky enough to attend, it will surely be an event they’ll remember for a lifetime. Whilst for the sneaker and golfing communities, it has served as a signifier of things to come where the worlds of golf and fashion can collide in innovative ways.
Of course, a special shout out to the team at Pitch for hosting this memorable event; which wouldn’t have been possible without the support of this impeccable venue. A very special mention also to those who were in attendance and helped to create an electric atmosphere that permeated the day. Remember - for golfers, not resellers!
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